TRENDING: This is what your post-pandemic consumer wants
By Louise Burgers, Retailing Africa Editor. Do you remember the most-awarded advert of 2016? It was a brilliant ad for Lockheed Martin by McCann New York, called Field trip to…
How the Metaverse Can be an Extension of Your Consumer or Retail Brand
What is the best way for brands to engage customers in the metaverse now, while the technology is still relatively new? Experimentation is the key to finding the right approach…
Why Consumer Electronics E-tailers are Betting Big on Commerce Personalization
Consumer electronics is a relatively crowded place with a swarm of makes attempting to make their existence felt in each and every classification — from wearables to televisions and headphones…