EP375 Blog

EP 375: The New Age of Brick and Mortar Retail with Jennifer Gandia

Have you at any time dreamed of opening your personal brick and mortar jewellery business? 

This 7 days I had the pleasure of interviewing Jennifer Gandia, founder of Greenwich St. Jewelers.

Jennifer owns the loved ones business with her sister and their parents. Although she normally liked jewellery, she was hesitant at very first to move into the family biz. Primarily in an age exactly where so quite a few organizations are on the net only.

Having said that, it was late 2001 in New York City, and the unbiased jewelry designer motion was just getting off in the states. While operating together with her family, Jennifer gained a new appreciation for the  jewellery marketplace.

The time period was just following 9/11 below in New York and it was the beginning of the independent designer motion in the states. 

She found deep appreciation and inspiration through her link with other artists. She cherished finding to witness designers producing a second for them selves with their jewelry creations all through some of the most susceptible instances of their lives.

Soon after attaining a renewed like for the jewellery industry, she made the decision to just take a leap of faith and open her have shop. 

Here’s how she did it…

Obtain the clearly show notes here

Leaning on Local community Support

One challenging issue about opening an independent shop is that you really don’t often have a group. 

Community assist is critically essential for each small enterprise operator, and it can be pretty hard to discover when you’re initial acquiring began.

Jennifer stresses the worth of obtaining the ideal spaces to join with like-minded folks in your business. 

Acquiring an outdoors point of view and guidance can be crucial to a fantastic small business,” she explains. Jennifer indicates obtaining other shop owners in non-competing metropolitan areas.

You need to have people in your field who you can decide on up the mobile phone and simply call when you get trapped. People today who you can have faith in to give you useful advice as you’re discovering to navigate the landscape as an impartial retailer proprietor.

Offering Wholesale as an Impartial Designer

Jennifer has a exceptional perspective as a wholesaler hunting for impartial designers to function in her keep.

When Jennifer was just starting up out, she worked with a lot of designers who would not always be the best in good shape for her retailer now. But at the time, she was continue to acquiring her footing, and was extra open up to numerous design and style details of perspective. 

I would persuade designers to go out and glance for the shops that are just setting up out,” Jennifer suggests. It can be a terrific opportunity to get your foot in the door.

Because so lots of clothing and way of life retailers are offering jewellery now, there are more options than ever!

You Have To Be In It To Earn It

Jennifer allow me in on her greatest piece of information for starting designers. 

She suggests the crucial to constructing up your business is consistency, dedication, and a willingness to just take your time in earning your product or service the very best quality that you can find the money for.

These are fantastic tips, but in her thoughts, the most essential component to truly carve out a area for your possess styles is originality. 

Originality that is not only special, but effectively executed, displays motivation and passion to other business enterprise owners and likely companions. (Her Astra Assortment is a excellent illustration of this).

Be sure to hear to the comprehensive episode above as Jennifer shares her story on how she designed her jewelry business enterprise initiative by initiative and failure to failure, how she upgraded to her possess brick and mortar keep, and how you can do the exact!

xo, Tracy


Observe Jennifer on Instagram!

Greenwich St. Jewelers

Astra Assortment


Shopify Totally free Demo

Free Tactic Audit

Slide Into My DMs

Laying The Basis

Momentum Program

The Desired Model Effect

Extra Resources for Jewellery Designers



Hear on Apple Podcasts!

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