Activewear brand launches New York City flagship

Activewear brand launches New York City flagshipRetail Customer Experience

Southern-California-impressed activewear brand Vuori has opened its 1st New York Metropolis flagship, in the SoHo spot at 106 Spring Avenue.

Vuori’s major spot, at about 5,000 square toes, boasts interior design things exceptional to the flagship retailer that tell the tale of the clothing manufacturer, in accordance to a press release. These include custom made fixtures hand crafted in purely natural resources and the very first-at any time show monograph on Vuori, as perfectly as a custom artwork set up of layered again-lit mountain silhouettes representing the which means of “Vuori” — a Finnish phrase that translates to “mountain.”

In addition, as site visitors enter the fitting rooms, they will knowledge a 40-foot hallway of smooth-edge lit repeated arches, primary to a fitting home lounge. The end result is a area that transports customers into a coastal California aspiration integrating fitness, yoga, surf and existence.

“We could not be more energized to carry Vuori to New York and these kinds of an remarkable spot,” Joe Kudla, founder and CEO of Vuori, stated in the release. “SoHo has lengthy been a single of New York’s most attractive purchasing hubs, as it can be the excellent blend of being a spot in which persons stay and do the job, but also exactly where they appear to shop, uncover new brands and have pleasurable. We glimpse forward to serving new and current buyers and bringing locals collectively in methods that rejoice and inspire a healthful, joyful life.”

Vuori opened its initially retail outlet in London in Covent Back garden and it marked Vuori’s to start with brick-and-mortar shop outside the house of the U.S.