In episode 375 of Overall Retail Talks, Editor-in-Chief Joe Keenan interviews Samir Desai, main electronic and technologies officer at Abercrombie Fitch & Co., a leading world wide, omnichannel specialty retailer of attire and extras for guys, women and young ones by 5 renowned models, which include Hollister Co. Pay attention in as Desai discusses the start of its Share2Shell out functionality at checkout for its Hollister brand name (1:27), why the brand prioritized its cellular app when launching the payment option (4:04), and why Hollister decided to create this tech features in-property (6:20).
Moreover, Desai shares the inner cross-useful procedure powering setting up the Share2Pay back performance (9:02), and learnings attained from shopper comments during the testing procedure (11:08). And lastly, he discusses the plans established for the payment engineering and the associated purchaser knowledge with the Hollister model (13:10).
Samir Desai is main digital and technologies officer at Abercrombie & Fitch Co. In this newly developed function, Desai is liable for leading the company’s ongoing electronic transformation approach, including developing strategic initiatives by info and analytics, optimizing consumer and person practical experience, and even further evolving the company’s portfolio of brands into electronic encounters that are exclusive to just about every of their numerous audiences. Desai joined Abercrombie & Fitch Co. from Equinox, a luxury fitness company that operates quite a few life style makes. At Equinox, he most a short while ago served as chief technology officer. In that function, Desai was responsible for acquiring and executing a in depth information approach throughout the manufacturer portfolio, launching a immediate-to-purchaser digital media enterprise, making customer ordeals that fused actual physical and electronic approaches, and much more.
